Privacy Policy

Markoto ("Markoto," "we," "us," or "our") operates marketing and analytics services and applications, including applications that connect to Google Ads and Google Local Services Ads.

This Privacy Policy explains how Markoto collects, accesses, uses, stores, and protects information obtained through our applications and services.

1. Information We Access

When you authorize a Markoto application to access a Google Ads account, the application may access information available through the Google Ads API, including:

• Google Ads account information
• Account and campaign information
• Advertising performance and cost information
• Local Services Ads lead information
• Lead creation dates and statuses
• Lead types and categories
• Lead contact information when provided by Google
• Lead feedback and charging information
• Local Services Ads conversation information, where available
• Call information and recording URLs, where provided by Google
• Message information and attachments, where provided by Google

The specific information accessed depends on the Google Ads accounts and permissions authorized for the application.

2. How We Use Information

We use information accessed through Google Ads solely to provide and operate our marketing, advertising, reporting, analytics, and lead-management services.

For example, information may be used to:

• Import Google Ads and Local Services Ads data into reporting systems
• Monitor and report on advertising performance
• Track Local Services Ads leads
• Organize lead and campaign information
• Calculate advertising performance metrics
• Provide notifications about new leads
• Create reports and summaries for authorized users
• Maintain and improve the functionality and reliability of our applications

We do not use Google Ads data for purposes unrelated to the functionality of the application or services for which access was authorized.

3. Google User Data

Markoto's use of information obtained through Google APIs is limited to providing and improving the application's functionality and the services requested by authorized users.

We do not sell Google user data.

We do not use Google user data for advertising purposes unrelated to the authorized Google Ads services.

We do not use Google user data to develop, train, or improve generalized artificial intelligence or machine-learning models.

We do not transfer Google user data to third parties except when necessary to provide the application's functionality, comply with applicable law, protect the security of our services, or as otherwise permitted by Google's applicable API policies.

4. How Information Is Stored

Information obtained through the Google Ads API may be stored in systems used to operate Markoto's reporting and lead-management services, including Google Sheets and Google Cloud/Google Apps Script services.

Access to stored information is restricted to authorized users and systems that require access to provide the applicable services.

We take reasonable technical and organizational measures to protect information against unauthorized access, alteration, disclosure, or destruction.

5. Sharing of Information

Markoto does not sell or rent personal information.

Information may be shared only when necessary to:

• Provide services requested by an authorized user
• Operate the application's technical infrastructure
• Send requested notifications
• Comply with legal obligations
• Protect the rights, property, or security of Markoto, our users, or others
• Complete a business transaction such as a merger, acquisition, or sale of assets, where permitted by applicable law

Any third-party service used to process information is expected to handle information in accordance with applicable privacy and security requirements.

6. Data Retention

We retain information only for as long as reasonably necessary to provide the applicable services, maintain reporting history, comply with legal obligations, resolve disputes, and maintain legitimate business records.

Authorized users may request deletion of information maintained by Markoto, subject to information that we are required or permitted to retain by law or legitimate business requirements.

Information maintained within a user's Google Ads account remains subject to Google's own data retention and privacy practices.

7. Google API Services

Markoto's use and transfer of information received from Google APIs complies with the Google API Services User Data Policy, including applicable Limited Use requirements.

For more information about Google's handling of user data, please review Google's applicable privacy and API policies.

8. Security

We use reasonable safeguards designed to protect information against unauthorized access, use, disclosure, alteration, or destruction.

Access credentials and authentication information are treated as confidential and are not intentionally made publicly available.

No method of electronic storage or transmission can be guaranteed to be completely secure, and we cannot guarantee absolute security.

9. Your Choices and Access

You may revoke an application's access to your Google account through your Google Account security settings.

You may also contact Markoto regarding information maintained by our services or questions concerning this Privacy Policy.

Revoking Google API access may prevent the application from continuing to retrieve or update information from the associated Google Ads account.

10. Children's Privacy

Our services are intended for businesses and business users and are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 through our applications.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements, or privacy practices.

When we make changes, we will update the "Last Updated" date at the top of this policy.

12. Contact Us

If you have questions about this Privacy Policy or Markoto's handling of information, please contact us:

Markoto
Email: [email protected]
Website: https://markoto.co/